5 fashion YouTubers actually worth the watch

'influencer' binge recs from an ex-buyer who wants more than a Zara haul

Let’s be honest: the fashion side of YouTube is mostly unwatchable these days. Between the uninspired hauls, trend forecasts that give ‘florals for spring? groundbreaking’ eye-rolls, and try-on videos that somehow all feature the same 10 sponsored items, it’s hard to find voices that feel like they’re even real. Not to sound all ‘back in my day’ but, the level of inorganic fashion content makes me yearn for a time when we could just see people talk about stuff they liked to wear and it at least felt believable.

So, as someone who once made a living scrutinizing line sheets and betting millions on what you would want to wear next season, I’ve done the online curation for you.

This is a short list of five creators who genuinely get fashion and don’t just regurgitate trends, but who inject their own personalities into them. They're chic without being try-hards, intuitive without being faux-intellectual, and most importantly: they have taste. Not the algorithmic kind. The real kind.

If you’ve ever felt like your YouTube recommendations don’t see you… this list might.

1. Susielola

Youtube channel here

Susie Lola is the kind of fashion YouTuber who treats dressing as an art form rather than a routine scroll—she studied Art & Design and edits her videos with a purpose, blending sustainable style with vintage-forward creativity. Based in London, her style is definitely informed by the energy of this aesthetically electrifying city — so what you see on her channel is the distilled result of real-world curation, not trend-chasing rhetoric.

Her content explores bold retro silhouettes, seasonal trends, and outfit-of-the-week experiments through intricate editing and intentional styling. She’s also a bit of a lifestyle creator with some vlogs (though they never feel cheesy) and her semi-regular roundup of personal favorites across multiple categories, not just clothing.

2. ITSCAROLYNGRAY